Ecommerce Agency in Bulgaria: Netpeak, Stenik, TEDBG or Web R Solution?

When you look for an ecommerce agency in Bulgaria, the names Netpeak, Stenik and TEDBG appear among the first results. Each company has its own profile and a different specialisation. Below, we set them side by side, using data from their official websites, together with the approach of Web R Solution.

How buyers choose an ecommerce agency

More and more retailers type the name of an agency straight into Google. Often, they have heard it from a colleague, an advert or an industry ranking. International companies, in turn, look for a capable partner in Bulgaria to serve the wider EU market.

Overall, this is a sensible starting point, because an online store is an investment for years. The difficulty is that agencies are rarely directly comparable. For instance, some are built around marketing, others around technology, and a few combine development, SEO and support in one process.

That is why we give no ratings here and compare no prices. The details for Netpeak, Stenik and TEDBG come solely from their websites as of October 2026. Web R Solution is our own company, so we present our approach openly and with concrete facts.

Netpeak Bulgaria: a marketing profile

Netpeak Bulgaria presents itself as a digital marketing agency. On netpeak.bg, the company states that it has operated since 2006. It also says it ranked first in Capital’s list of the largest independent digital and creative agencies for 2023 and 2024.

Specifically, its listed services include SEO, PPC advertising, email marketing, web analytics, link building, copywriting and online reputation management. Website development and SEO during development appear on the list as well. Besides its Sofia office, the agency names offices in Ukraine, the United Kingdom, the USA and Kazakhstan.

The emphasis is clear: traffic, advertising and measurable results. Consequently, many people who search for Netpeak in connection with an online store already know the agency from its marketing work.

Stenik: a technology profile

Stenik describes itself as an ecommerce technology company. According to stenik.bg, it was founded in 2004 and builds online stores for both B2B and B2C retailers.

In terms of technology, Magento and Hyvä are the main platforms it presents. Stenik states that it is the first Hyvä Silver partner in Bulgaria. Furthermore, it offers SaaS and Open Source options, mobile shopping apps and 24/7 technical support. Its head office is in Sofia.

In short, Stenik positions itself as a specialist for large ecommerce projects. Compared side by side, Netpeak and Stenik reflect two distinct philosophies: one puts customer acquisition first, the other the technical foundation of the store.

TEDBG (tedbg.com): a development-focused profile

TEDBG is based in Plovdiv. On tedbg.com, the company states that it builds online stores on OpenCart, WooCommerce and its own platforms. The features it describes include courier connections, online payments, a mobile version and admin training.

In addition, the agency mentions more than 16 years of experience and clients across Bulgaria and abroad. Support after launch is described as a separate, optional service. According to the agency, communication with clients outside Plovdiv takes place online.

Web R Solution: specialists in online retail

We founded Web R Solution in 2013. Since then, our team, with more than 15 years of experience, has created over 500 websites, including more than 50 online stores. We work from offices in Plovdiv and Sofia, and our clients are based in Bulgaria, Germany, the United Kingdom, Greece, Romania and France.

We build online stores on OpenCart, WooCommerce and Magento, as well as B2B dealer portals such as our B2B platform with Colibri ERP. Integrations with Colibri ERP and Econt keep orders and stock flowing without needless manual work. Every project includes SEO and AI search optimisation, and, where it helps, an AI sales agent and our own product, WRS SEO.

Likewise, support, further development and redesign stay with the same team. As a result, knowledge about your project never gets lost between suppliers.

The four agencies at a glance

The table summarises the public information about each company. It does not measure quality; instead, it shows each focus, so you can pick the approach that matches your goals.

Why Web R Solution is a strong ecommerce agency partner

If you are looking for a partner who treats your business as if it were their own, here is where we are strongest. You will find more on our page Why Choose Web R Solution.

Flexibility

We are not tied to one platform. First, we learn about your range, processes and plans; then we choose between OpenCart, WooCommerce and Magento. The solution follows your business, not the supplier’s habits. And when your company grows, the store grows with it.

Innovation with a purpose

We prepare stores not only for Google but also for AI assistants such as ChatGPT and Google AI. In addition, we deploy an AI agent that answers customers and guides them towards a purchase. On top of that, we develop our own tool, WRS SEO. For us, innovation only counts when it brings sales.

Meticulous attention to detail

After all, every button, filter and checkout field shapes a buyer’s decision. So we test the mobile version, speed, category structure and technical SEO. Small things make the difference between a store that simply works and one that sells.

A personal approach

You speak directly with the people who build your project, without intermediaries or impersonal replies. Moreover, we meet in Plovdiv or Sofia by appointment and follow every project personally, including after launch. That is why many clients have stayed with us for years.

B2B and integration experience

For example, distributors and manufacturers need individual pricing, dealer accounts and accurate stock levels. We build B2B portals and connect them to Colibri ERP and Econt, so data updates automatically. You can see examples in our portfolio.

• Founded in 2013, team with 15+ years of experience
• Over 500 websites and more than 50 online stores
• Clients in six European countries
• Offices in Plovdiv and Sofia, meetings by appointment

Marketing agency or specialist ecommerce agency?

Both models have their place. The right choice depends on what your business is missing today.

If you already run a well-performing store and need more traffic, a marketing profile is a logical choice. In that case, it is worth clarifying who will maintain the platform itself and who will implement changes.

When you are starting from scratch or planning a redesign, however, the foundation matters more. After all, category structure, filters, checkout and integrations shape sales for years. Here, a specialist ecommerce agency that combines development, SEO and AI optimisation saves you time and coordination.

Web R Solution was built for this second scenario. We create the store, connect it to your business software, prepare it for search and stay with you after launch. You work with one accountable partner rather than several separate suppliers.

How a project runs at Web R Solution

Every project starts with a conversation about your business, not with a ready-made quote. We ask about your range, customers, delivery and the software you use. Only then do we recommend a platform and scope.

Next comes the store structure: categories, filters, product pages and the customer’s path to checkout. At this stage, we involve the people on your team who will use the store every day. Your sales staff, for example, know best what customers ask.

Next, the design is bespoke and true to your brand. Meanwhile, we set up the integrations, SEO elements and structured data, so the store is clear to both Google and AI assistants.

Then, before launch, we test every checkout step on mobile and desktop. Afterwards, we stay on hand with support, analysis and further development. Throughout, you have one clear contact who knows the project in detail.

How to choose an ecommerce agency: six criteria

Whichever name you are checking, apply the same criteria. Only then will the comparison be fair.

Main focus. Some agencies excel at advertising, others at technology, others at complete solutions. Choose the profile that matches your biggest need right now.

Experience with your type of business. Therefore, look through the portfolio for projects with a similar range, B2B sales or international markets. After all, real examples say more than promises.

Platform flexibility. A partner who works with several platforms will recommend what suits you, not what suits their routine.

Integrations. If you use ERP, warehouse software or courier services, ask about specific experience with them. In practice, a good integration saves hundreds of hours of manual work a year.

SEO and AI search. Similarly, structure, speed and structured data should be planned from day one. Google sets out good practice in its ecommerce guidance.

Communication. Also, notice how the agency handles your first enquiry. Does it ask about your business? Is there a clear contact person? Early attitude usually predicts later attitude.

If you are just starting out, our guide on how to choose an ecommerce development company will also help.

Questions to ask any ecommerce agency

Finally, ask every candidate the same questions. Their answers will reveal the differences more clearly than any presentation.

• Who will I work with directly during the project?
• Why do you recommend this platform for my business?
• What experience do you have with my ERP, warehouse or courier?
• How do you prepare the store for Google and AI search?
• What does support include after launch?
• Can you show similar projects?

Comparing proposals. After the meetings, put the offers into one table using the same criteria: scope, integrations, search readiness and support. Also notice how well each team has understood your business. A proposal that describes your processes in your own words usually comes from people who truly listened.

What to prepare. A short description of your activity, products and target markets is enough to begin. In addition, add the software you use and a few websites you like. That way, even the first conversation will be specific.

What to expect from an ecommerce agency after launch

Launch is the beginning of a project, not its end. In the first months, real data appears: which categories attract the most views, where customers hesitate, which products drive revenue. These signals are therefore invaluable, but only if someone watches them and acts.

In contrast, a good partner offers support that goes beyond technical fixes. It monitors speed and security, suggests improvements to the customer journey and expands the SEO structure with new categories and content. When the business enters a new stage, a redesign follows.

At Web R Solution, support, development and redesign stay with the team that built the store. We know the code, the integrations and your goals, so we respond quickly, without lengthy re-briefings.

Choosing an ecommerce agency for cross-border sales

Many Bulgarian retailers also sell across the EU, while foreign companies look for a partner in Bulgaria. In both cases, the store has to speak the customer’s language, literally and figuratively.

However, that takes more than translation. It requires local payment and delivery options, accurate data for every market and an SEO structure that works across languages. Because we serve clients in six European countries, we know these requirements from practice.

Frequently asked questions